Local rock radio station WKLQ FM is using the public airwaves to promote military service to its listeners. On July 3, the station sponsored a ticket giveaway at the Clyde Park recruiting center. KLQ DJ "Darcy" was at the location giving away tickets for an upcoming concert by the rock band Tool. Interestingly, Tool's singer Maynard James Keenan is also in the band A Perfect Circle who in 2004 released a CD containing several antiwar cover songs and has criticized the war and the Bush administration.

Despite Tool's politics, it is not surprising that WKLQ and the military held this ticket giveaway. Around the country, the military has undertaken a variety of methods outside of its traditional presence in the schools to recruit youth. Among these methods, the military has sponsored concerts with local radio stations, added profiles on the popular social networking website Myspace.com, and offered free downloads on iTunes to prospective recruits,/a>. The military has also made a special effort to target youth of color, with advertisements in hip-hop magazines and concert sponsorship. Overall, this is part of a military strategy that relies heavily on using media and public relations as a means of promoting military service and US foreign policy.