In his October column for Recoil, titled "What's in a Name?," Jeff Smith explores how advertisers develop name recognition, how the the media follows the advertisers in creating "brand recognition" for their news "products," and how we remember wealthy people right here in Grand Rapids:
When people come to Grand Rapids for a convention or for tourism, quite often they see information provided by the Grand Rapids Visitor’s Bureau. People are generally director to all the sites and attractions that Grand Rapids has to offer, the Van Andel this, the DeVos that, the Meijer something or another. Wouldn’t it be fun to make our own little visitors booklet, or even a video tour guide? Sounds like a project in the making. Anyone interested? We could call it…..Grand Rapids – What’s in a Name.
