Analysis:
This story is more of a commercial than a news piece. Viewers are told about a new product on the market, with reference to brand name jeans such as Levis. The story begins being mentioning a new study, but the news reader never tells viewers who conducted the study, where to find it and who funded it. In looking at the icon on the screen in the clip here you can see that this was something that ran on ABC's Good Morning America, which makes this story also somewhat self-promotional since WZZM 13 is an ABC affiliate.
Story:
WZZM 13 News reader - A new study says the average women tries on 15 pairs of jeans before she finds the ones that fit, but there is new technology that does the work for you. It is called Intellifit. First you answer how you want your jeans to fit. You enter a glass booth and within 10 seconds radio waves take hundreds of measurements. Afterwards you get a printout of which jeans fit you best. Right now you can only find this technology at the Levis store in Manhattan, but there are plans to make it available nationwide. The problem with that is sometimes the same brand fits differently, with each different pair.
Second WZZM news reader - This is great. I think I'd like to see it with everything. Wouldn't it be great to go in for a suit or whatever...and it is done.
Total Time - 40 seconds
