Analysis:
WXMI ran this story during their “Tech Trends” segment. While the local TV stations never actually say if something is a VNR, this very likely is one. The script of the story includes detailed descriptions of the game in language that sounds more like a promotional piece than normal journalistic jargon. For example: “You can play some of the most exciting and memorable scenes from episodes 1 through 3 and the drop in drop out mode lets your parents or friends join or leave the game whenever they want. The article also features footage of a representative from the game design company named “Colby McCraken” standing in a news studio that is obviously not the FOX 17 studio telling us things about the game such as “that the game is really cool, I mean I’ve got a couple at my own at my house, I have little Yoda and little Darth Vader.”
Story:
Newsreader – Not long now until the release of Star Wars, Episode 3, But you don’t have to wait for the film to get your fill of the force. This is Lego Star Wars, a new video game based on the successful toy line. You can play a Lego version of 30 of your favorite Star Wars characters.
Colby McCracken – But I think it’s a great marriage of 2 really strong products. Lego and Star Wars and both very recognizable and it stays true absolutely to both of these universes.
Newsreader – The game sticks to the plot of the upcoming movie. And gives you an exclusive look into its world.
McCracken – Its 7 chapters or 7 scenes from the new film from beginning to end. And it drops the character in and they will play their way basically through the 3rd episode.
Newsreader – Game developers worked with film makers to achieve total accuracy.
McCracken: – They approved the product all the way down the line. We’ve got sound from Skywalker Sound, all the sound is taken directly from the movie.
Newsreader – You can play some of the most exciting and memorable scenes from episodes 1 through 3 and the drop in drop out mode lets your parents or friends join or leave the game whenever they want. This is the only E rated game being released in conjunction with the movie.
McCracken – That’s really cool, I mean, I’ve got a couple of my own at my house, I have little Yoda and little Darth Vader. Um, I hate to use the word but its pretty cute. And its cool to see them in the game themselves, because they do stay true to the Lego model.
Newsreader – Again, that game is rated E for everyone. If you want more information about it, go to our website, wxmi.com and click on newslinks.
Total time: 1 minute, 45 seconds
