Cross Promotion as News

By
Media Mouse
on May 19, 2005 1:28 PM |
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Analysis:

This story is nothing more than an ad for Netflix and Wal-Mart. In fact, it almost reads as a Press Release. The video “file” that they use could be a VNR created for Netflix, but the clip is not sourced. Unfortunately, viewers do not get regular news stories that are critical of Wal-Mart to balance out these pro-Wal-Mart stories.

Story:

WXMI 17 News reader - Well, if you can't beat them, join them. That is what the world's largest retailer is doing, when it comes to online DVD rentals. Wal-Mart says it is turning over its entire rental services to the competition, Netflix. Under the agreement, they'll cross promote. Existing Wal-Mart customers can transfer their agreement to Netflix for the same price. And Netflix will redirect people to buy their DVDs at Wal-Mart.

Total Time - 21 seconds

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This page contains a single entry by Media Mouse published on May 19, 2005 1:28 PM.

Everybody has been waiting? was the previous entry in this blog.

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