Analysis:

Here is another example of a commercial that is run as a new story. Not only does McDonalds get free airtime, but so do 3 major clothing companies. To top it off, the newscasters then engage in banter about whether this will increase the cost of food at McDonalds. Viewers might ask themselves, why not talk to people who critique marketing strategies, someone who might ask hard questions about why McDonalds is changing their look. Even the news reader mentions that Ronald McDonald recently got “a makeover.”

Story:

WZZM 13 News reader #1 - McDonalds wants to make a change to how you see its employees. The fast food chain asked high profile clothing designers like Armane, Tommy Hilfiger, and Sean P. Diddy Combs to come up with new uniform designs. McDonalds spokesman says the company wants its 300,000 workers to look stylish and trendy. Last month it gave Ronald McDonald a makeover, dressing him in a workout suit to promote healthy living and eating.

WZZM 13 News reader #2 – My only concern is how they are going to pass along the cost, wearing designer clothing, are you paying more for burgers?

WZZM 13 News reader #1 – They are going to have a $100 French fry. Designer fries.

Total Time: 52 seconds