Yesterday, the Grand Rapids Institute for Information Democracy (GRIID) released a new Media Activist Toolkit to help progressive organizations in Grand Rapids engage the media and to help organizations make their own media with the major focus on developing a successful media strategy. The guide begins with a brief amount of contextual information on the role media plays in our lives and then moves into the specific strategies of how organizations can develop a media strategy to improve their coverage in the corporate media. Moreover, the guide provides an overview of media ownership in Grand Rapids that includes information about the ownership of radio stations, movie theaters, outdoor advertising, and even information on the evils of Comcast as well as ways to hold the local media accountable and the data GRIID has collected over the years with regard to the local media’s representation of race, gender, and class.
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