Tag Archives: Commercial News

We were wrong, former anti-nuke protestor says

Analysis:

This story is based upon a lecture sponsored by the World Affairs Council of Western Michigan. The speaker was Patrick Moore, formerly with Greenpeace, and now with the Clean and Safe Energy Coalition, a front group of the Nuclear Energy Institute. The first half of the article focuses on why Moore now thinks he was wrong about being anti-nuclear when he was with Greenpeace, but the story doesn’t present when and why he shifted his politics. According to the Center for Media and Democracy Moore “established a consultancy business, Greenspirit Enterprises, focusing on environmental policy and communications in natural resources, biodiversity, energy and climate change.” Moore has represented the logging, mining, plastics and nuclear energy industries, but the article only mentions his connection to the nuclear industry.

The rest of the story has Moore defending nuclear power as a way to deal with future energy needs. Moore also dismisses the scientific community’s concerns about global warming by saying it is a “herd mentality.” The reporter doesn’t question such a comment, nor provide any documentation that would support the credibility of the scientific community’s concern on global warming. Moore is also cited as saying that the “Three Mile Island disaster did not injure anyone and the Chernobyl disaster was a result of the Soviets cutting corners on safety and was an accident waiting to happen.” The Press reporter does not verify Moore’s claims and does not provide any other perspective on this issue. The article ends by stating that this lecture will be broadcast on C-SPAN and that it was sponsored by DTE Energy. Do readers think that a lecture sponsored by a major private power company in any way made sure that the content of the speaker’s presentation would support the institutional existence of that company?

Story:

For Patrick Moore, the key to a sustainable energy future is nuclear.

Moore is a founding member of Greenpeace and began his talk Tuesday before the World Affairs Council at Aquinas College by showing pictures of himself from his activist days: with wild, frizzy hair, sitting atop a baby seal to protect it from being clubbed to death, with his compatriots in front of a Greenpeace flag.

Back then, he protested nuclear weapons testing and nuclear energy.

He broke with Greenpeace in 1986 and Tuesday addressed more than 50 people in the Donnelly Conference Center as co-chairman of the Clean and Safe Energy Coalition, which is supported by the Nuclear Energy Institute.

He’s now unapologetic about his support of nuclear energy to provide for the world’s power needs.

As for his change from anti-nuke protester back in the 1970s, he said: “We were wrong.”

In an interview before his address, Moore said he was caught up in the anti-nuclear movement.

“I believe we made a mistake in not differentiating and distinguishing between the beneficial and destructive uses of the technology,” he said.

Though in his speech, Moore questioned whether human beings are wholly responsible for global climate change — he likened consensus in the scientific community on that point as “herd mentality.” He said there are good reasons to reduce fossil fuel consumption, such as decreasing air pollution and dependence on foreign oil.

Moore discussed other renewable energy sources, lauding in particular a technology called a ground source heat pump, which draws geothermal energy from the ground, as opposed to solar panels. But he said renewable energy sources cannot do the job alone.

“The correct path forward is to replace fossil fuels with a combination of renewables plus nuclear, that gives us an actual chance to make a dent in the amount of fossil fuels being consumed in the world,” he said.

He said the environmental movement itself impedes reduction of fossil fuel use by such opposing technologies as nuclear energy and hydroelectric power.

“If we would only accept the fact that nuclear energy is the key, along with other renewables, to reducing fossil fuel consumption, a lot of things would start to fall into place,” he said.

Moore asserted that nuclear energy is safe and non-polluting. The infamous Three Mile Island disaster did not injure anyone, he said. And the Chernobyl disaster was a result of the Soviets cutting corners on safety and was “an accident waiting to happen.”

But even Chernobyl had only 60 deaths directly attributable to the disaster, Moore said, citing a United Nations report.

Moore said a study of 54,000 nuclear workers showed they have a lower incidence of cancer and disease than the general population.

Nuclear weapon proliferation is a concern, but Moore said we should not ban all nuclear technology because it can be used as a weapon.

The speech, which will be broadcast by C-SPAN, was sponsored by DTE Energy.

Industry adds ads on video games

Analysis:

This article from the Cox News Service appeared in the “Your Life” section of the Grand Rapids Press. It appears to be in part based on a Press Release sent out by one of the sources cited in the story, Parks Associates, which is based in Dallas, Texas. The only other source cited in the story is that of Massive Inc., a subsidiary of Microsoft Corp. Massive Inc. markets itself as “your channel to the Gaming audience.” Both sources cited talk favorably about the increase of ads that are appearing in video games.

In addition to the sources cited, the story gives a few examples of how advertisers are working their ads into video games. Advertisers cited are Wrigley gum, the Discovery Channel and Burger King. While the story speaks positively about the increase of ads in video games and it’s relationship to gaming systems, there are no perspectives from people or organizations who are critical of this trend.

Story:

Gamers, get ready: Like it or not, advertising in video games is about to move to the next level.

Last year, advertisers spent $370 million placing their logos on billboards in virtual driving games, running ads on online gaming sites or reaching out to gamers in other ways.

Within five years, they’ll spend a dizzying $2 billion, Dallas-based technology research firm Parks Associates predicts.

“It’s definitely becoming a more established model for advertisers,” Yuanzhe Cai, the firm’s director of broadband and gaming, said. “How many more 30-second spots can you put on a TV show?”

As the $12.5 billion gaming industry opens its E3 Media & Business Summit in Santa Monica, Calif., today, advertising is likely to get as much attention as avatars and animation.

Along with becoming more commonplace, the ads are becoming more intriguing and integral to game play.

Yesterday’s in-game ads consisted of simple billboards pitching Dell computers or Nike shoes at a virtual ballpark. But tomorrow’s are likely to include video trailers for upcoming movies, virtual vending machines that dispense extra energy along with every Coke, and computer-generated Cadillacs or Nissans that players can win and use in racing games.

And then there are specialty “adver-games.” Last year, as part of a restaurant promotion, Burger King sold a series of goofy games for Xbox featuring its big-headed royal icon. The games, with names such as “Sneak King” and “Pocketbike Racer,” sold out and quickly became collector items.

Similarly, candy and gum maker Wrigley in February began offering free downloadable games exclusively for Nintendo Co.’s Wii console. Not surprisingly, the games come with names such as “The Great Flying Mintini,” which will be presented by Altoids, “Horse,” sponsored by Big Red, and “Out of Bounds,” brought to you by Juicy Fruit.

“Advertisers are all very excited,” said Cory Van Arsdale, CEO of Massive Inc., a Microsoft Corp. subsidiary that sells and develops ads exclusively for video games. “Business is very promising.”

Depending on complexity and reach, a video game advertising campaign can cost between $10,000 and $1 million, Van Arsdale said.

A game developer’s potential cut could be as much as $3 on every game it sells, he said.

Of course, just as too many commercials can turn viewers away from a TV show, too many in-game ads can turn away gamers.

Given the revenue potential, though, even game developers that previously shied away from selling ads in their games are starting to sell them.

Austin-based NCsoft North America, for instance, is planning for the first time to sell and insert ads into its popular online multiplayer games such as “Lineage,” “Guild Wars” and “City of Heroes,” as well as into its forthcoming fantasy game “Tabula Rasa.”

“We’re really intrigued by it,” said Dorothy Ferguson, NCsoft North America’s vice president of sales and marketing. “It has the potential to increase (revenue), but it’s really also about enhancing the game-playing experience.”

Advertising in video games makes virtual worlds more realistic, Ferguson said. She said NCsoft’s games will likely include various kinds of ads, from static billboards in virtual cities to interactive challenges that can let players win rewards.

In a recent — perhaps telltale — advertising campaign, Discovery Channel started advertising its TV shows across all sorts of media. One of its more successful ad campaigns recently was a tie-in with the “Gears of War” game on Xbox 360 that began in January. “Gears of War” players can download special maps to navigate virtual battlefields. When they do, they also get an ad for Discovery Channel’s “Future Weapons” TV program.

Discovery Channel “got a really positive response,” said Van Arsdale, whose company handled the campaign.

Text from the original article ommitted from the Grand Rapids Press version:

In one of the biggest commitments to video game advertising, carmaker Nissan Motor Co. last November inked a far-reaching agreement with Microsoft to put ads on Xbox and PC games, as well as on its mobile and handheld computer platforms. As part of the deal, Nissan became the official sponsor of Xbox’s popular “Forza Motorsport 2″ racing game and also sponsored a global online tournament tied to the game.

Especially with its $200 million-plus purchase of Massive last year, Microsoft has been among the most aggressive of game and console makers when it comes to advertising.

But rival Sony Corp. is taking steps to catch up.

This month, Sony announced it was working with media measurer Nielsen Co. to develop new ways to track and collect data about users of its PlayStation 3 game console.

The underlying reason: To figure out how to sell more advertising in PlayStation 3 games and on its PlayStation online network.

WZZM 13 Promotes Amway

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Analysis:

This WZZM 13 story is nothing more than advertising for Alticor’s revival of the Amway name. The news reader almost seems to be reading from a press release, particularly with the phrase “an overhaul that took the comapny into the world of online sales via Quixtar” and the description of Amway as a “better-known” brand. How does the reporter know Amway is a better known brand?

Story:

WZZM News Reader: Direct-sales giant Alticor has confirmed that it will phase out its seven-year-old Quixtar label during the next 18 to 24 months.

It will focus on rebuilding its better-known Amway brand in the US and Canada.

Employees received the news last week in an internal memo from company leaders. The company dropped the Amway name in North America in 2000 as part of an overhaul that took the business into the world of online sales via Quixtar.

But that name never caught on while Amway remains well known.

Aquinas Bans Coke

Analysis:

This story, lengthy by television news standards at 2 minutes and 26 seconds, looks at Aquinas College’s recent decision not to renew its contract with Coca-Cola due to pressure from students concerned about Coke’s human rights abuses.

While the story got the name of the student group wrong–it’s the Social Action Committee, not the Student Action Committee–WXMI did talk to SAC’s coordinator about the campaign. The quotes by her used in the story tended to be vague statements about Coca-Cola’s responsibility rather than statements about what Coke is accused of doing in Colombia. In fact, the story contains little mention of Coke’s crimes, only mentioning allegations that “union workers with a Coca-Cola bottling plant in Colombia are kidnapped, tortured, and murdered.” WXMI never investigates these claims or provides any details about specific allegations, despite a wealth of materials available online.

This is particularly problematic in light of the comments from Coca-Cola spokesperson Diana Garza who is able to deny the allegations without being asked for specifics. The story is framed in a manner that makes the students seem naive and unaware of the reality of the situation, while the Coke spokesperson seems somewhat unimpeachable with her declarations that “it isn’t logical” to hurt their workers. Despite the story reporting that Coca-Cola proved allegations were false at University of Michigan and Michigan State University, there has been considerable debate over Coke’s claims. Moreover, Coca-Cola’s contract was temporarily suspended at the University of Michigan due to concerns over human rights abuses.

Story:

News Reader: Students at Aquinas College celebrating what they call a stand against injustice. This comes after they convinced college administrators to quit offering Coca-Cola on campus. The student group says the company violates workers rights in Colombia. Tonight, Coca-Cola denies that, but students still call it a victory for human rights.

News Reader: Members of the Student Action Committee at Aquinas College say there is nothing refreshing about a can of Coca-Cola.

Claire O’Neill, SAC Coordinator: As a fellow worker, as a human being, we all have a responsibility to have compassion.

News Reader: The group joined the Killer Coke campaign, a human rights group based in New York who says union workers with a Coca-Cola bottling plant in Colombia are kidnapped, tortured, and murdered.

Claire O’Neill, SAC Coordinator: I think it’s unacceptable. As a corporation that has billions of dollars, they should be responsible.

News Reader: Claire O’Neill, coordinator for SAC at Aquinas College was one of fifty members that spent two and a half years hanging up posters on vending machines and distributing flyers. SAC then met with college administrators who decided not to renew its five-year contract with Coca-Cola. Instead, it signed with Pepsi.

Randy MacGeorge, Aquinas College Residential Life Director: We looked at everything from service to variety of products and the social concerns. They did come into play.

Diana Garza, Coca-Cola Spokesperson: There is no truth to any of these allegations.

News Reader: A Coca-Cola spokesperson said not only is the company not guilty of any wrongdoing, but it was also proven in a Colombian court.

Diana Garza, Coca-Cola Spokesperson: It is not logical for a company like ours to ever do anything that would put in jeopardy the very business that we operate in or the very communities in which we operate. It’s just, it’s just not logical. It isn’t logical for us to hurt our workers, we need them to produce our products.

News Reader: Coca-Cola also says it was not given an opportunity to speak to the student action committee and would have sent a representative to Aquinas to prove its case. But now that Coke machines are no longer on campus, Claire says their job is done.

Claire O’Neill, SAC Coordinator: We’re a small college, but we’re still able say and to speak to administrators and say we don’t agree with this and they listen to us.

News Reader: The student group is teaming up with the Workers Rights Consortium to monitor the company’s who make Aquinas College apparel to make sure it is sweatshop-free. Now, meanwhile Coca-Cola has maintained its contracts with Michigan and Michigan State universities after it proved allegations of abuses were false.

Philip Morris to Hollywood: Snuff on-screen smoking

Analysis:

This story is based upon a media release by Philip Morris. The tobacco company has a new ad campaign out asking Hollywood to not use its tobacco products in films. The story provides a summary of the ad campaign and then cites two sources who have a history of challenging methods used by tobacco companies that target youth. The first source is with Campaign for Tobacco-Free Kids and the second is with the Center for Tobacco Control Research and Education which hosts the web resource Smoke Free Movies. Why did the AP story not mention that the second source focuses on smoking in movies? There is also no historical context in regards to the tobacco company’s role in promoting smoking in films.

You can see that there is a section of original AP story that was omitted in the GR Press version. In this section the story refers to an actual source for the study they mention in the article. They also mention the Motion Picture Association of America in this story and that a spokesperson could not be reached.

Story:

RICHMOND, Va. — The nation’s largest cigarette maker is asking Hollywood not to put its products on the big screen, citing studies that have shown cinematic portrayals of tobacco use can entice children to smoke.

Richmond-based Philip Morris USA said Wednesday that it will run advertisements in Daily Variety, The Hollywood Reporter and other trade publications imploring moviemakers: “Please Don’t Give Our Cigarette Brands a Part in Your Movie.”

The ad campaign begins this week and will last several months, Philip Morris spokesman David Sutton said. He said the initiative was conceived after meetings with entertainment industry representatives.

But Matt Myers, president of the Campaign for Tobacco-Free Kids, said the industry has been unmoved by previous appeals to shield children from smoking scenes.

“Hollywood has ignored the very serious problem that smoking in the movies contributes to youth tobacco use,” said Myers, adding that “the problem goes beyond which brands are shown.”

Sutton said Philip Morris has long denied all requests for permission to show its brands — including top-selling Marlboro cigarettes — in movies intended for general audiences. However, he acknowledged that moviemakers are not required to seek permission.

Stanton Glantz, head of the Center for Tobacco Control Research and Education at the University of California at San Francisco, dismissed the ad campaign as a public relations ploy.

Glantz said that instead of threatening to sue over the use of their brands in movies, Philip Morris officials are saying, “`Aw, shucks, we really wish you wouldn’t show our products on screen.”‘

Glantz, a professor of medicine and leading critic of smoking in movies shown to children, said that even if Philip Morris brands are not shown, the company will benefit from smoking scenes because Marlboro is the leading brand among adolescents.

Text from the original article ommitted from the Grand Rapids Press version:

A study published last year in the medical journal Pediatrics is one of several that have shown that children exposed to smoking in the movies are more likely than their peers to start using tobacco. Philip Morris cites that study and two others in its ads.

Attempts to reach Motion Picture Association of America spokesmen for comment were unsuccessful. However, industry representatives have said that while they don’t want to encourage youth smoking, filmmakers’ freedom of speech in storytelling must be preserved.

Myers and other anti-smoking activists believe the movie rating system should be amended to require an “R” rating for films that show a lot of tobacco use, which he contended is more damaging to children than scenes containing sex, violence and foul language.

“To the best of my knowledge, nobody’s ever died from hearing a four-letter word,” Myers said.

Ads Coming to Texbooks

Analysis:

This story is about a new business venture by a company called Freeload Press who sells ad space in college text books in order to provide them at low cost or no cost to students. The story frames the issue as such “Selling ad space keeps newspapers, magazines, Web sites and television either cheap or free. But so far, the model hasn’t spread to college textbooks.” Making the issue as just another natural market response to a need, the article never questions the commercialization of education. The article cites the CEO of Freeload Press and a professor who helped found the company. The quotes attributed to them all have to do with concern for the cost of college textbooks that students have to pay. The article states that the average cost for students for textbooks is now about $900 a year, according to “various studies,” even though none of the studies are cited.

There is one statement by the Freeload Press CEO Tom Doran who says ‘Current customers “are primarily business instructors, so they understand there’s a quid pro quo here. When we walk over to the social sciences and humanities, I expect there will be more push back.’” Beyond that no other critical comments are provided in the GR Press version of this AP story. There are other comments provided in the original AP story, but these are also from Doran. There is substantial concern that exists around this issue, since advertising in school curriculum and textbooks is not new in the K-12 level. Some schools have even adopted policies about advertising at any level, whether in the education materials or the school facility itself.

Story:

Textbook prices are soaring into the hundreds of dollars, but in some courses this fall, students won’t pay a dime. The catch: Their textbooks will have ads for companies including FedEx Kinko’s and Pura Vida coffee.

Selling ad space keeps newspapers, magazines, Web sites and television either cheap or free. But so far, the model hasn’t spread to college textbooks — partly for fear that faculty would consider ads undignified. The upshot is that textbooks now cost students, according to various studies, about $900 per year.

Now, a small Minnesota startup is trying to shake up the status quo in the $6 billion college textbook industry. Freeload Press will offer more than 100 titles this fall — mostly for business courses — completely free. Students, or anyone else who fills out a five-minute survey, can download a PDF file of the book, which they can store on their hard drive and print.

The model faces big obstacles. Freeload doesn’t yet have a stable of well-known textbook authors across a range of subjects, and it lacks the editorial and marketing muscle of the “Big 3″ textbook publishers (Thomson, Pearson, and McGraw-Hill). Its textbooks don’t come with bells and whistles such as online study guides that bigger publishers have spent millions developing in order to lure professors — who assign textbooks and are the industry’s real customers.

St. Paul-based Freeload’s numbers are modest so far: 25,000 users have registered and 50,000 books have been downloaded, for courses at schools ranging from community colleges to the University of Michigan. But the company says it is rapidly adding titles and will have 250,000 textbooks and study aids in circulation by next year. It has also signed agreements with three small, specialty publishers to make their textbooks available the same way, and is in negotiations with others.

What Freeload has going for it is its arrival on the scene at a time when textbook publishers are under immense pressure to moderate prices. A recent government study found prices have risen at twice the rate of inflation since 1986.

A new Connecticut law requires that textbook sellers tell professors what their books will cost students, and other states are considering similar measures. Cost complaints come not just from students and parents but also teachers. A 2005 study by the National Association of College Stores Foundation found 65 percent of students don’t buy all the required course materials — which means many probably aren’t learning the material, either.

Students “are saying, ‘to heck with it, we’ll try to wing it,’” said Jack Ivancevich, a longtime University of Houston professor who helped found Freeload.

Publishers answer criticism by saying textbooks are expensive to produce, and note they are clobbered by the rapidly expanding secondary market for re-sales in bookstores and on the Internet. Publishers get nothing from those sales, so they essentially have to recoup their investment in one year’s worth of sales.

The industry also is exploring ways to use technology to cut distribution costs and prices. Thomson, for instance, is making “ichapters” of textbooks available, similar to the iTunes model for music. But so far, publishers have resisted selling ads.

A Canadian subsidiary of McGraw-Hill briefly rolled out an ad-based model, but dropped the plan last year. Susan Badger, CEO of Thomson Higher Education, said her company tested the idea with focus groups, in biology, but the professors were adamantly opposed.

Tom Doran, Freeload’s CEO, says McGraw-Hill’s experiment failed because it didn’t use the ad revenue to reduce prices enough to get students’ attention. As for faculty, Doran says he realizes not everyone will go for it.

Current customers “are primarily business instructors, so they understand there’s a quid pro quo here,” Doran said. “When we walk over to the social sciences and humanities, I expect there will be more push back.”

Text from the original article ommitted from the Grand Rapids Press version:

As to objections that textbooks shouldn’t have ads, Doran notes ads already appear in academic journals. He says Freeload’s ads won’t be distracting; they will be placed only at natural breaks in the material, and won’t push products like alcohol or tobacco. Schools with other concerns could customize their standards; for instance Brigham Young University, founded by Mormons, could nix ads for caffeine products.

Ultimately, whether Freeload changes the industry or fades away will likely depend on its ability to attract popular textbook authors. Fordham University professors Frank Werner and James Stoner had each written several finance textbooks for traditional publishers, but after their latest was dropped by one company following a merger, they took it to Freeload.

“I was pretty disgusted with the basic textbook model,” Werner said. Textbook authors, he says, often waste time making pointless revisions just so publishers can justify putting out new editions.

“That didn’t seem like an ethical thing to do and it seemed like a hell of a waste of time,” he said, adding there’s no need to do that with Freeload.

The professors assigned the Freeload book to their class last year and said it was a hit. The students include “lots of working-class kids trying to get through college,” Werner said. “To ask them to go to the bookstore and spend $150 is pretty wasteful.”

Shannon Langston, a rising sophomore at Georgia Tech taking classes this summer while also juggling two jobs, said she often won’t buy textbooks unless she hears from other students that it’s absolutely essential.

But when her accounting professor assigned a Freeload book, she was glad not to have to make that call — and worry that she wouldn’t be able to sell back a new book because the publisher had already rushed out a new edition.

“I definitely don’t mind ads,” she said, “if it helps with the price.”

A promo for Kellogg's

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Analysis:

Most of the visuals used during this story are still photos of early cereal ads or video footage of commercials since the 60s that were obtained via a PR website called PR Newswire. The actual link for the media release from Kellogg’s shows that the channel 17 newsreader is just repeating what was sent out by the PR firm. This is another example of what could be considered a Video News Release.

Story:

WXMI 17 News readers – Battle Creek celebrating a birthday tonight. Kellogg’s turns 100 this week. The first cornflake was made back in 1906 at the Battle Creek Toasted Cornflake company. Since then Kellogg’s has roled out new brands every decade. In 1928 Rice Krispies and Frosted Flakes in 1952 and Apple Jacks, Fruit Loops and Special K in the 60’s. To celebrate the centennial they are selling vintage merchandize with designs by Norman Rockwell.

Total Time: 28 seconds

WOOD TV 8 Gives Free Publicity to Amusement Parks

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Analysis:

This piece is basically free advertising for the amusement park industry. the footage for thsi story was obviously not obtained locally and is most likely provided by an amusement park industry PR effort.

Story:

WOOD 8 Newsreader – Those planning a vacation to Florida may want to add a little more to there amusement park budget. Sea World Orlando and Busch Gardens Tampa Bay are hiking prices for 2006. A one day admission to Sea World is going up by more than two dollars to sixty one dollars and 95 cents for adults. Busch Gardens is hiking prices by two dollars, that brings that admission to fifty-seven ninety-five. Disney world and Universal Studios have so far kept prices the same as last year, each running just shy of sixty dollars per adult ticket. As for parks closer to home, Michigan’s Adventure is charging twenty four dollars for admission in 2006 and that is up one dollar from last year and the good news is that Cedar Point has lowered ticket prices by five dollars. This year you get in the gate for thirty-nine ninety-five instead of the forty-five dollars they charged just last year.

Total time: 51 seconds

Free Air-time Promoting Coke

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Analysis:

These two pieces are obvious video news releases. Essentially, WXMI and WOOD are giving Coca-cola a free comercial by running these stories. Considering the hundreds of millions of dollars that Coke spends on advertising, it is hard to see how the stations are serving the public interest by reporting on new Coke slogans.

Story:

WXMI 17 Newsreader – Not getting wired enough from guzzling Coca-Cola? How about mixing it with coffee, that’s what coke plans to do with its new drink Coca-Cola Black. The Atlanta based soft drink company is on the verge of a marketing blitz just barely selling more pop than Pepsi, if you’re wondering that’s about 100 billion dollars annually, they’re also changing their slogan to “Welcome to the coke side of life.”

Total Time: 21 seconds

WOOD 8 Newsreader – Coca-Cola is changing it’s slogan again, the company is replacing it’s catch phrase “Real” with “Welcome to the Coke side of life.” Coke has had about fifty slogans over the years but “The real thing” launched in 1969 may be the best known. By comparison Pepsi has had about 40 different slogans over the years.

Total Time: 20 seconds

Shopping Equals Happiness

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Analysis:

The story is based upon the book of an Emory University neuroscientist named Gregory Berns. He has a new book out entitled “Satisfaction: The Science of Finding True Fulfillment,” but viewers wouldn’t know this because the channel 13 story never provides the source of the research they mention. They only quote one shopper and then end the story with an appeal for people to go to their website and vote on whether or not shopping makes them happy.

There is no real information to support the claim that shopping makes you happy, except that they said that shopping releases dopamine in your system. The news reader simply says that “Dopamine is a chemical that stimulates pleasure.” Later in the story they also say “But researchers say beware of the rush you get when you shop because in can lead to blowing your budget.” So while the story makes the claim that shopping gives you pleasure, it warns you about spending too much, which seems disingenuous since channel 13 then encourages viewers to send it shopping stories. Another aspect of this piece was that it appears to be a Video News Release. The video footage used does not appear to be local and when I looked online for the author of the book on this subject I came across his university, Emory, which had a link to recent video news releases that the school has produced based on their research.

Story:

Newsreader #1 – Well there is now medical evidence to prove that shopping makes you feel better.

Newsreader #2 – Now not necessarily the part where you pay, but the hunt for the perfect present actually creates higher levels of dopamine, which is the chemical that stimulates pleasure.

Shopper – You’re on a hunt and you’ve been to every store to find a certain product and then all of a sudden you go and find it and you not only find it, you find it in your size. That is, that’s victory.

Newsreader #2 – But researchers say beware of the rush you get when you shop because it can lead to blowing your budget and you may eventually feel guilty after adding up those receipts. So what do you think? Does shopping make you happy? Let us know how you feel when you are hunting for the perfect gift or just shopping for yourself. Log on to WZZM 13.com and click on the poll 13 to vote, and we will have the results right after sports.

Total time: 50 seconds